SkinBetter Delivers Personalized Recommendations To Suit Your Skincare Needs
Surveys illustrate women agree that dermatologists are the ultimate authority in beauty and therefore affect their purchasing decisions. However, the majority of women do not visit a professional for their skincare needs. Together, Allure and SkinBetter are making dermatology more accessible to customers. SkinBetter is a system, which combines photographic analysis and consumer information to deliver personalized recommendations. “Most women are confused about their skin type and its needs,” says Linda Wells, editor in chief of Allure. “And when they shop for skin-care products, they’re overwhelmed by the excess of choice and the dearth of reliable guidance to make that choice. SkinBetter brings accuracy and expertise to finding products and taking care of your skin at home.” The system works first by uploading a photo and answering queries on skin history and concerns. The photo is then analyzed using patented technology to gather data. Next, product recommendations are offered to customers by leading dermatologists and plastic surgeons. Featured brands include SkinCeuticals, NIA24, and SkinMedica. To learn more about SkinBetter visit them online , at allure.com or download the App for Apple or Google Play.