Now that you have updated to iOS7, Rent the Runway, the online site for renting designer dresses and accessories, has a brand new App for iPhone and iPod touch users to install called Dress Match. Dress Match allows customers to take a snapshot of a dress they are coveting and match it to an identical or comparable Rent the Runway style utilizing their photo matching technology. “Our mission remains: to make dressing up as fun, accessible and convenient as possible,” noted Jennifer Hyman, CEO and Co-founder, Rent the Runway. “Through our Dress Match feature, users can hone in on a dress or fabric they love and discover all the similar styles they can rent for a fraction of the retail price. It helps answer that “Should I rent or should I buy?” dilemma before even leaving a store.”
Now, a user can either take a photo directly on the app or select an existing photo from their camera roll, which will generate a list of similar dresses that are available for rent, or add to favorite items list.
Photo Credit: Rent the Runway