Ralph Lauren Presents Midnight Romance

Ralph Lauren Presents A Sensual Scent, Midnight Romance

Midnight Romance, the new fragrance by Ralph Lauren hits counters this month at select retail stores. Whereas the original Romance scent is much lighter and more innocent, Midnight Romance expresses a sensual mystique of a woman.

The floriental juice includes top notes of raspberry, Italian bergamot and juicy lychee. The heart embraces peony, jasmine sambac and freesia with a drydown of black vanilla, iris absolute and ambrox. Print and TV advertising was shot by Bruce Weber and features a new fragrance face, Anna Selezneva, who also walked the Ralph Lauren runway fashion show. Midnight Romance Eau de Parfum is available in three sizes: 100ml. for $94, 50ml. for $74, and 30ml. for $52. Ancillary products include a 200ml. body moisturizer and shower & gel both retailing $41 and a 10ml. rollerball for $23.

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