Inside Nau’s Holiday Pop Up Shop

Portland-based apparel brand Nau opened a pop up shop in NoLIta just in time for the holidays. The 1,500 square foot space located at 262 Mott Street is the brand’s next step into returning to a brick and mortar retail. “Our team in Portland has always viewed New York City as our East Coast sister and we are excited to call the city home to our second North American retail location,” noted Mark Galbraith, general manager at Nau. “Joining our flagship stores in Portland and Seoul South Korea, this New York door signals the strengthening of our global retail presence as we look to expand our direct to consumer footprint, increase brand awareness, and create local connections within key, culturally influential cities.”

Nau offers men’s and women’s apparel and accessories ranging in price from $45- $545 for individuals that live an active urban lifestyle. The pop up shop features their Fall 2016 collection and highlights sustainable basics and outerwear essentials in recycled down fills and new wool materials suited for everyday travel. The pop up shop also features an assortment of products from retail partners including Nudie Jeans and accessories brand Millican.

Photo Credit: Kate Private