Nexxus Launches A Color Safe Hair Color Collection

Molly Sims went from sun-kissed blonde tresses to vibrant red in honor of Nexxus’ Assure Color Care Collection Launch. Her new look highlights the power of color safe hair color, and the Hair Color Assure collection featuring a pre-treatment primer that nurtures and shields the hair helping to lock in color. Sims has mentioned that she always wanted to go red but worried about keeping the color vibrant. “I am obsessed with this color and I want to keep it looking this way”, said Sims. To preserve color treated hair; begin by applying 5 to 7 pumps of Nexxus Color Assure Pre-wash primer before entering the shower followed by the Nexxus Color Assure Vibrancy Retention Shampoo and Nexxus Color Assure Vibrancy Retention Conditioner. To complete the look, mist with Nexxus Color Assure Glossing Tonic on dry hair. The line is sulfate-free and includes white orchid and almond to provide moisture and nourish hair, and coconut and argan oils to add softness and shine.