Lifestyle Brand Kimoa Lauches Southern California Beach Style Collection

Fernando Alonso

Spanish Formula 1 racing driver, Fernando Alonso is taking a different drive by launching lifestyle brand, Kimoa to the US. A private unveiling was recenlty held at the S’Zen Lounge inside the Lower East Side’s Hotel on Rivington. Attendees received an upclose view of the assortment, as well as a peak of the new campaign video. The Madrid-based collection features apparel and accessories inspired by the laid-back Southern California vibe. The line, available for men and women highlights relaxed, easy to wear tanks, t-shirts, sweatshirts, shorts, dresses and swimwear. And a beach lifestyle is not complete without a few essentials. Kimoa also comprises a cool array of sunglasses, baseball caps, beach towels, skateboards and surfboards. All apparel and accessories retail for under $100, skateboards are priced about $300 and surfboards at $675. The collection is available online.

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