Karl Lagerfeld Paris Launches in North America With Fall 2016 Campaign
Karl Lagerfeld Paris just revealed their Fall 2016 advertising campaign, Love from Paris, Karl xx coinciding with the brand’s launch in North America. The campaign, lensed by Lagerfeld, features models Joan Smalls and Hailey Baldwin alongside epic landmarks in New York City and Paris in shades of black and white reflecting his cool, unique and timeless vision. The launch through a joint venture with GIII Apparel Group, Ltd., marks the first time the Paris-based fashion house is distributing their luxe collections and fashionable essentials with the United States, Canada and Mexico to form, Karl Lagerfeld North America. Karl Lagerfeld Paris is designed exclusively for the North American market and was inspired by iconic Parisian chic style and grace with sleek tailoring and feminine touches.
The collection features a pre-dominantly black and white color palette, highlighted by pops of color and prints designed for today’s woman on the go. It includes ready-to-wear highlighting dresses, pants, blouses and suits as well as accessories, handbags and footwear. Standouts include a short sleeve lace dress with collar and a laser cut LBD. Karl Lagerfeld Paris is available online at KarlLagerfeldParis.com and in store at select Lord & Taylor, and Dillard’s stores in the US, Hudson’s Bay in Canada and Liverpool in Mexico. The Fall 2016 campaign will launch September 7, appearing in key fashion and lifestyle titles and on social media.
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