Julia Restoin Roitfeld in H&M Conscious Exclusive
Fast- fashion major H&M is showing once again that sustainability is not a compromise to style by teaming up with the Musée des Arts Décoratifs, in Paris on its new Conscious Exclusive Collection. We are absolutely delighted and ecstatic to see that historic art is inspiring fashion for the future. H&M’s new collaboration will feature Parisian art director, fashion maven, and model, Julia Restoin Roitfeld as the face of the campaign. The design team worked diligently with the museum to explore their fashion archives for inspiration while maintaining their commitments to sustainability. The collection features apparel and accessories for women in advanced materials such as beads and rhinestones from recycled glass and Denimite, from recycled worn-out denim. Our view is a stylish line featuring red carpet worthy pieces that are charming and symbolic. A sneak peek highlights fashion icon Julia dressed effortlessly in an art print sleeveless chiffon gown, Moreau-inspired? Also eye-catching is a ¾ sleeve adorned color-block outerwear piece that will definitely become a best seller and embellished statement earrings. The new H&M Conscious Exclusive Collection is launching in 180 stores worldwide and online April 7 to coincide with the opening of the museum’s exhibit, Fashion Forward- Trois Siècles De Mode, (Three Centuries of Fashion) (1715-2015), which celebrates The Musée des Arts Décoratifs’ 30th anniversary of its fashion collection. “I am honored to be the ambassador of such a unique project. I think that the idea of creating a collection inspired by the history of art and fashion is fantastic, especially since it is made with innovative and sustainable materials which are the future of fashion,” noted Julia. The exhibit is sponsored by H&M and will feature curated styles from H&M’s archives, including its designer collaboration with Karl Lagerfeld (2004) as well as a silhouette from the new Conscious Exclusive collection.
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