Fast-fashion retailer H&M Hennes & Mauritz just revealed the launch of its e-commerce site, HM.com in the U.S. H&M’s shop online will encompass the latest collections sold in-store for women, men, and kids as well as “online-only” items. H&M Shop Online launch also marks the debut of H&M Home, available exclusively online, transforming H&M into a lifestyle brand. H&M Home includes towels, bed linens, and additional trendy home textiles and accessories. To feature the arrival of HM.com, H&M is offering an exclusive online pre-shopping of its Paris Show Collection. Presented first on the runway during Paris Fashion Week, the collection will be unveiled globally in just about 200 H&M stores and online September 5^th. U. S. customers will have the opportunity to be the first in the world to shop the collection on August 22^nd! To celebrate the launch of HM.com, H&M will open a pop-up shop on August 22^nd in the Meatpacking District to give fashion lovers a preview of its e-commerce. The pop-up shop will feature the Paris Show Collection, a Try-On Lab, and a virtual check-out system where buyers can make purchases via iPads.