Ferragamo Celebrates Launch of L’Icona

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This week Ferragamo brought the well-heeled crowd to 530 West 27th Street to celebrate the 35th Anniversary of its iconic shoe, Vara, and to present L’Icona, an oline project featuring a digital collection by photographer Claiborne Swanson Frank:  21 girls, 21 days.  The portraits capture some of the world’s most up-to-date, stylish women including Camilla Belle, Jessica Hart, Lake Bell, Lauren Santo Domingo, Olivia Palermo, Alexandra Richards, Sophie Auster, Elettra Weidemann, Susie Lau, Lauren Remington Platt, Amanda Hearst, Lily Aldridge, and Minnie Mortimer, all shot in their choice of Vara or Varina – a limited edition service which guests were able to utilize before it goes live to the public.   Partygoers including Eva Longoria, Nicky Hilton, Derek Blasberg and Philip Bloch sipped  the specialty cocktail  of the evening, Vara 35, while browsing a gallery of 21 girls, 21 days on the outdoor patio.  To customize and purchase your own iconic Vara or Varina by visiting ferragamo.com

Photo Credit: David X Prutting/BFAnyc.com


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