America’s Original Sneaker Brand, Etonic Launches New Lifestyle Collection

Some may remember the brand Etonic back in the day for their running sneakers, or most recently when NBA Legend Hakeem Olajuwon teamed up with the brand to re-issue his 1984 shoe, the Akeem the Dream. They have just launched a new lifestyle apparel collection this fall that will be sold online at etonic.com and at NYC’s Paragon Sports, located at 867 Broadway in Union Square. The collection reveals athletic gear fused with fashion, resulting in a cool mix of urban style meets function for both men and women.

The women’s collection highlights cozy and high performance styles such as a super soft French terry pullover that is fashionable enough to wear from the gym to the street, as well as a cowl neck sweatshirt, a sweater dress, and a chic high-performance down jacket that screams fierce.

The men’s line incorporates modern day jogger pants, track pants, stretch, functioning half-zip sweaters with invisible pockets, and a high performance ottoman jacket that features heat sealed zippers and reflective trims.

In addition, Etonic will release a Winter Apparel Collection, with a larger collection to be unveiled for Spring 2018 that will include new footwear line that mirrors Etonic’s performance technology and heritage.