Bloomingdale’s kicked off one of New York City’s greatest traditions by unveiling their 2015 holiday windows. To mark the occasion, songstress from the upcoming Broadway musical, Waitress, Sara Bareilles belted out songs for the crowd at the Bloomberg Beacon Court. As guests were escorted to the front of Bloomingdale’s a performance by the Patriot Brass Ensemble also got the crowd ready and excited for the actual unveiling on Lexington Avenue and 59th street. This year’s window theme, designed by world renowned florist Jeff Leatham highlights the holidays through senses: Sounds, Sight, Touch, Smell and Taste. Leatham, who is the Artistic Director of the Four Seasons Hotel George V in Paris, has been known for his floral installations and this one is a true work of art. In one window, a gold reindeer sculpture adorned with bells hanging from its antlers creates a symphony of chimes when he nods his head; In another window, multiple embedded video screens loop footage of hugs while two snowmen sculptures stand in position for a selfie with a Bloomingdale’s bedazzled iPhone case. Guests can take part in the experience as well by snapping their photo at the window as they hug someone special; A third window will have onlookers enjoying the scent of fresh cut pine from a display that features a gold Christmas tree standing amidst a fantasy forest of pines. The last one highlights a spectacular decoration of stripe red and white floral walls featuring a giant red bear surfacing from a sea of peppermint candies. To celebrate the occasion, Leatham produced a signature holiday home fragrance ($70) that was used in the “scent” window display available for purchase at the Jeff Leatham pop up shop at Bloomingdale’s. The pop up also features an exclusive home fragrance collection of candles and diffusers, Waterford crystal vases designed in partnership with Leatham and his book, Jeff Leatham: Visionary Floral Art and Design. The Jeff Leatham pop up shop is available throughout the holiday season at many Bloomingdale’s locations including 59th street, Roosevelt Field, White Plains, Chestnut Hill, Aventura, San Francisco, South Coast Plaza, and Medinah.
Photo: BFA