Athleta Partners With Derek Lam 10 Crosby

The term “athleisure” is certainly on the rise this year with more fashion brands taking into consideration the consumer’s desire of living an active trendy lifestyle. Fitness apparel company, Athleta has just announced their first-ever collaboration with designer Derek Lam with his contemporary line, Derek Lam 10 Crosby to launch Fall 2015. The collection will merge Lam’s signature minimalistic aesthetic and femininity with Athleta’s performance fabrics and fitness appeal.

“Our customer leads a very active lifestyle,” noted Lam. “Fitness is very much a part of it and we always strive to create clothing which works in her life. Athleta’s expertise in performance fabrics and fibers has offered us a really exciting opportunity to create a collection which complements perfectly what we do for Derek Lam 10 Crosby.” The assortment will include jackets, sweatshirts, leggings, dresses and custom designed sneakers at a slightly higher price point from Athleta’s current line and will be sold starting September 2015 at the Derek Lam 10 Crosby boutique in SoHo, select Athleta stores and online at www.athleta.com.