Ariana Grande Launches First Scent

Grammy- nominated singer/actress Ariana Grande is adding her name to the list of celebrity fragrances as she has just announced her joint venture with prestige beauty company LUXE brands on launching her first scent, scheduled to hit counters this September. Currently, Grande’s fan base includes almost 25 million Facebook fans and 25 million Twitter followers and consequently is in the planning stage of creating a fragrance that will connect directly to them. “I’m asked so often about which fragrance I’m wearing, or if I have a signature scent. I do have favorites, but I really want to create something that encompasses everything I love…which is why I am so excited to create my personal fragrance I can call my own,” noted Grande.”My fans have been asking me to do a fragrance for a while so I am beyond excited to share this with them, to be able to express my creativity in this new way, and also incredibly grateful to have partnered with LUXE Brands.” The fragrance is planned to launch globally throughout North America and Europe.