Target Reveals New Exclusive Brands For 2017

Sure we visit Target for their designer partnership launches such as Victoria Beckham’s collection and the Lilly Pulitzer line. However, this fall, Target will become your go to all year long. Earlier this year, the retailer revealed at a press review a few new brands that will launch this fall: A New Day, Goodfellow & Co., JoyLab, and Project 62.  New brands for women’s and men’s clothing and accessories, athletic apparel and for home.

A New Day offers women a versatile assortment that takes the guesswork out of day to night styling. The collection includes easy mix –and match pieces including printed blouses embellished skirts, patterned pants and stylish footwear.

For men, Goodfellow & Co. is a modern meets classic line that highlights the essentials in any guy’s closet: denim, button down shirts, khakis and boots.

Target’s activewear line C9 Champion is doing well online and in stores and now is introducing an edgier brand in October. JoyLab is Target’s answer to athleisurewear by introducing a collection that has a streetwear-fashion vibe.

In addition to the apparel and accessory lines, Target is launching Project 62 in September for the home. The collection features chic options to add to your place including throw pillows, barware, and accents.