Shopbop, the fashion online retailer for women has just launched East Dane, a new shopping website for men. To mark the occasion, an invite-only luncheon was held at Andrew Carmellini’s latest brasserie, Lafayette in SoHo. “We saw an opportunity in the market for an approachable shopping environment that is tailored specifically for the male perspective and their shopping habits,” noted Jeff Yurcisin, President of Shopbop and East Dane. “We understand this is not about cloning Shopbop for men, but about creating a customized experience for guys with the ultimate combination of merchandise, customer service and usability that meets their needs.” East Dane’s product mix includes sportswear, denim, outerwear, shoes, sunglasses, and bags from popular brands as well as up-and-coming labels. The designer index list includes Alexander Wang, John Varvatos, Rag & Bone, and Levi’s. East Dane will offer the same 24/7 customer service and free worldwide shipping as Shopbop. Please click here to view East Dane.
Photo Credit: BFANyc