Jay Z Launches New Scent, Gold Jay Z

Jay Z Launches New Scent, Gold Jay Z

Shawn “Jay Z” Carter has shown the world that not only is he a music legend, entrepreneur, philanthropist and style icon, but now adding fragrance to the list with his first men’s eau de toilette called, Gold Jay Z debuting at Barneys on November 20th and launching to major departments on Black Friday, November 29th. Gold Jay Z, created by Jay Z along with Firmenich perfumer Ilias Ermenidis, is a fragrance that reflects an unmistakable ultra luxurious signature. The bottle, designed by Jay Z, is a white matte flask with the GOLD JAY Z logo raised and etched in gold. Top notes incorporate the brightness of Sicilian Bergamot and ginger warmed with cardamom.  At the heart, a sophisticated infusion of violet leaf, cypress, lavender and luxurious vetiver with a mix of pink pepper gives a tailored, modern signature. The base encompasses rich amber and sensual myrrh smoothed with bourbon vanilla. Gold Jay Z eau de toilette retails at $55 for 1.0z and $70 for 1.7oz.