Following the company’s 30th anniversary, G-Shock unveiled for the first time in history a collection of watches designed for women labeled, the S-Series. The S-Series case size and strap are smaller than the classic G-Shock watch creating a sporty, fashion-forward appeal. The S-Series includes two styles: the GA-S110 and GD-S6900. The GA-S110 is available in six color ways and includes an LED backlight, 5 daily alarms, an hourly time signal, stopwatch, countdown timer, world time with 29 time zones and is water-resistant to 100M. The GD-S6900 is available in nine color ways and is furnished with a 10-year battery, an auto super illuminator LED light, 3 multi-function alarms, countdown timer, and 48-city world time. The S Series will be available this September at Nordstrom, Macy’s and select department stores as well as G-Shock SoHo and online. Prices range from $99 to $130.