Saks Holiday Windows Re-Creates Scenes From The Fair Tale Snow White
In celebration of the 80th anniversary of Disney’s Show White and the Seven Dwarfs, luxury retailer Saks Fifth Avenue created a new experience in true magical fashion. Entitled, “Once Upon A Holiday”, all Saks Holiday Windows were transformed. The 14 store window displays are now fashioned into scenes from the classic fairytale Snow White and the Seven Dwarfs.
To fete the unveiling, a performance by Disney Channel star Sofia Carson, along with appearances by Snow White and her friends, kicked off the festivities. The flagship location brought the bustling city block to a halt. Guests looked in awe of the illuminated light show on the building’s facade as well as the fireworks that sparked from the top of the store. Each window highlights a different scene from the film, translating the iconic story into real life attractions.
Along the 49th and 50th street sides of Saks Fifth Avenue displays one-of a-kind merchandise. Select designers and brands including Alberta Ferretti, Naeem Khan, Monique Lhuillier, Alice + Olivia, and Marchesa, created their version of a 21st Century Snow White against an enchanted forest backdrop.
To continue the fairytale-like experience, Café SFA located on the eighth floor of the flagship will offer a Snow White Holiday Breakfast. Bites highlighting canapés, croissants, Frittatas and Cupcakes are offered along with happenings with the cast of characters and photo opportunities. Breakfast tickets can be purchased here. In addition, Saks is selling exclusive Snow-White themed fashion, accessories and gifts for women and girls including a Judith Leiber handbag, a Knowlita Disney Onesie, an Edie Parker clutch, and an Alice +Olivia sweatshirt.
Photos: Courtesy of BFA