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Lifestyle Brand Kimoa Lauches Southern California Beach Style Collection

Lifestyle Brand Kimoa Lauches Southern California Beach Style Collection

Lifestyle Brand Kimoa Lauches Southern California Beach Style Collection

Fernando Alonso

 Spanish Formula 1 racing driver, Fernando Alonso is taking a different drive by launching lifestyle brand, Kimoa to the US. A private unveiling was recenlty held at the S’Zen Lounge inside the Lower East Side’s Hotel on Rivington. Attendees received an upclose view of the assortment, as well as a peak of the new campaign video. The Madrid-based collection features apparel and accessories inspired by the laid-back Southern California vibe. The line, available for men and women highlights relaxed, easy to wear tanks, t-shirts, sweatshirts, shorts, dresses and swimwear. And a beach lifestyle is not complete without a few essentials. Kimoa also comprises a cool array of sunglasses, baseball caps, beach towels, skateboards and surfboards. All apparel and accessories retail for under $100, skateboards are priced about $300 and surfboards at $675. The collection is available online.

Photo: Courtesy

Kimoa Collection

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