Universal Music Group’s Pop Up Shop, Music Is Universal Arrives At Bloomingdale’s
To celebrate the Grammy’s returning to New York after 15 years, Bloomingdale’s teamed up with Universal Music Group and Bravado to unveil a limited-edition retail experience. Music Is Universal is the tour-inspired pop up shop located at Bloomingdale’s 59th street flagship store as well as the SoHo location and the Beverly Center.
In partnership with American Airlines, this limited time space showcases over 100 exclusive pieces for men and women. Merchandise including concert T’s for $38, and Alpha Industry bomber jackets for $225 feature artists such as Migos, Guns N’Roses, Prince, Tupac, Amy Winehouse and Imagine Dragons. New Era snapback hats that retail for $35 feature various record labels including Def Jam, Capital, Republic and Interscope. Pop-up shops housed inside Blooomingdale’s are styled to bring the concert look to life with vinyl records, Beats headphones, musical instruments, leather jackets, sunglasses, and beauty products.
“This partnership is especially exciting to me,” noted Kevin Harter, Bloomingdale’s Group Vice President, Integrated Marketing. “Using a multi-faceted approach with exclusive product, in-store experiences and surprise activations along the way we’ve created a one of a kind campaign celebrating the universal appeal of music. Given all that is happening with the music industry in New York this month it’s important to Bloomingdale’s to be part of this cultural moment.”
In addition to the three popup locations, Universal Is Music merchandise will be available online as well as the Music is Universal Tour Bus that will launch later this month. Bloomingdales has in store events including an evening with tunes by Va$htie and a meet and greet with renowned photographer Cam Kirk. Also scheduled is an opportunity to personalize Levi’s Trucker jackets with music-inspired patches and a Wyco Vintage Trunk show highlighting authentic vintage t-shirts, tour jackets and sweaters.
Photos: Courtesy BFA