Proper Cloth Presentation Fall/Winter 2014

 

New York Fashion Week: Proper Cloth Collection

New York Fashion Week: Proper Cloth Presentation

Hosted by sponsors Esquire Magazine and Rogaine, menswear brand Proper Cloth went against the SS15 fashion week grain to showcase its FW14 looks. Once a specialty brand purely focused on custom-made men’s shirting, the dapper brand is now moving into a full menswear line. The event took place in a Tribeca venue specially dubbed The Esquire for this special fashion week gathering. With complimentary cocktails and hearty hors d’oeuvres on hand, the afternoon felt more like a swanky reception than just a simple fashion show. Throughout the show, the brand showcased sleek tailoring, classic masculine looks, and effortless layering. Designer Seph Skerritt was on hand after the show for a brief Q&A in which he expressed gratitude for the support from those in attendance and described the essence of Proper Cloth. The looks and materials are soft, unstructured, and comfortable creating a timeless look. Every detail of the clothing has been thoughtfully planned including the use of fabrics and unlined jackets. Rogaine “brand celebrity grooming expert” Diana Schmidtke was also on hand to discuss next season’s grooming trends and the inspiration for the “everyman” hair styles featured in the show. For the dapper man, Proper Cloth could become his new go-to.

Photo: Getty Images

 

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Joseph Altuzarra Celebrates #Altuzarra for Target Launch

We Celebrate The Launch Of Altuzarra For Target

We Celebrate The Launch Of Altuzarra For Target

Joseph Altuzarra, Target and NET-A-PORTER.COM kicked off New York Fashion Week with a private shopping event at Skylight Clarkson to fête the Altuzarra for Target Collection launch before it hits stores on September 14. It was certainly a night of glamour and sparkle. The setting was decorated with armies of mannequins in mirror boxes resembling a fun house displaying the collection as the light of a night sky twinkled in the ceilings. Guests including Keri Russell, Naomi Watts, Ivanka Trump, Fern Mallis, Derek Blasberg, and Naomie Harris were seen in the boutique area shopping the coveted collection. Merchandise quickly ran out which is a strong indication of what to expect on Sunday at Target stores and online. The collection consists of nearly 50 pieces ranging in price from $18- $90 for apparel and $30-$80 for accessories. Noteworthy pieces that were dwindling include a military trench coat in green/black, a red bohemian style embroidered dress, a black ankle boot and black Jacquard trench coat. A modified assortment of the collection will also be available online at NET-A-PORTER.com.

Photo: BFANyc

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Katya Leonovich Spring 2015

New York Fashion Week: Katya Leonovich Spring 2015

New York Fashion Week: Katya Leonovich Spring 2015

Avant -garde designer Katya Leonovich unveiled her SS15 collection Saturday night at Pier 59 in Chelsea to a packed house. The collection definitely targets a daring woman with envelope-pushing styles. The looks were characterized by asymmetrical hemlines, heavy use of sheer garments, and contrast detailing. Key looks included leather cropped pants, an apple green asymmetrical mini, a lavender one- piece swimsuit, and a one-shoulder feathered top. The runway show was accented with pulsating electronic beats and aggressive spotlighting. All in all, the collection proved that Katya Leonovich is a major risk-taker but one with a sharp eye for tailoring and one of a kind styling.

Photo: Getty Images

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